Basics of Email Personalization for Better ROI on Email Marketing

Email marketing is one of the evergreen marketing strategies for almost every other B2B and B2C brand, but it must be done rightly in order to produce outstanding results. Lately, I discussed best B2B lead generation companies in the UK, but I also mentioned the fact that no one else can generate better leads for your business than your own self because you know your business model more than anyone else. » Read more

What is the Average Cost Per Lead for B2B Sectors

Lead generation is one of the toughest challenges for almost all B2B marketers around the world. The cost per lead is something they all care most about because at the day end, it’s the ROI that matters. No matter how many B2B lead generation strategies you have in action, if the cost per lead is unknown, you can never calculate the actual profit. » Read more