Instagram analytics is one of the best ways to measure how content is performing on your feed. These analytics can help you build a successful Instagram strategy. The best way to grow your Instagram account is to use Instagram insights, monitor your competitor’s activity, and more. This 5 steps guide to Instagram analytics can help you grow your Instagram account fast.
1. Switch to a Business Profile
If you haven’t already, switch to a Business Profile on Instagram. This will allow you to access Instagram Insights, which provides you with comprehensive data on the performance of your content. Switching to a business account helps you access built-in insights about your account and you can check its performance with ease. In fact, you can check your post-performance, follower activity, and audience insights.
2. Use Instagram Insights
Once you have a Business Profile, make the most of Instagram Insights to analyze your content and audience. It will provide you with metrics such as impressions, reach, engagement, and follower demographics. . Checking Instagram insights can help you check basic analytics about your posts, account, and followers. It helps you know about a variety of ideas, the number of users who visited your profile and more.
3. Review your Top-performing Content
Instagram Insights will help you identify your top-performing content. Analyze those posts and see what made those posts more engaging than others. This will help you create a content strategy that resonates with your audience. Instagram analytics report includes key metrics that show how your content is performing and details about your Instagram audience. The metrics include a general profile overview, audience demographics metrics, post summary metrics, and Instagram stories overview.
4. Track your Follower Growth
Check how many new followers you’ve added each week or month to see if there are any trends. You can then modify your content strategy accordingly. You can use Pixlee Turn To that is a free tool to create shareable weekly reports including analysis and metrics. This way, you can keep a record of the engagement you are driving and the number of followers you are attracting. In addition, it includes hashtag statistics, the data needed to identify your engagement posts, and growth in Instagram followers.
5. Monitor your Competitor’s Activity
Use Instagram Insights to research your competitors’ activity and see how your brand compares. Use this information to create content that stands out and engages your unique audience. You can monitor your competitor’s activity by uncovering the keywords they are targeting, analyzing their ranking against keywords, starting alerts of new content, researching their most shared content, monitoring their social media activity, and more.
Wrapping up
Remember that analyzing your performance on Instagram should be an ongoing process. By monitoring your analytics regularly, you can easily identify areas you need to improve and make data-driven decisions to enhance your Instagram strategy. In fact, Instagram analytics give you a clear insight into investigating business opportunities and reporting on problem-solving. Understanding these statistics can ensure the data is valid and can help you minimize logical errors.